Energy Wise Rates

Energy Wise Rates allow our customers to save on their bills by using electricity during times of lower demand, called "off-peak" hours. 

These rates aim to shift demand for power away from "peak" hours, when it costs more to provide electricity.

On Oct. 1, this rate will be the new standard option for customers. We will transition most customers to this rate structure by the end of 2025. Customers can choose to switch to a Seasonal Fixed Rate option or choose an Energy Wise Plus Rate, which rewards customers even more for shifting their electric use.

This rate will apply to most residential and business customers with smart meters, excluding net metering customers.

We already offer a time-of-day rate option similar to Energy Wise Rates for customers with smart meters. Customers already on this option will be transitioned to Energy Wise Rates.

On-peak vs. off-peak

Customers pay different rates for electricity based on the time of day it is used.

“”

On-peak

  • Higher rates
  • Weekdays from 5 p.m. to 9 p.m.
  • Does not include weekends or holidays.

“”

Off-peak

  • Lower rates
  • Weekdays before 5 p.m. and after 9 p.m.
  • Includes weekends and holidays [tooltip text="Holidays include:
    New Year's Day (January 1)
    Memorial Day (last Monday in May)
    Independence Day (July 4)
    Labor Day (first Monday in September)
    Thanksgiving Day (fourth Thursday in November)
    Christmas Day (December 25)"]

Rate options

Customers can opt-in to three different rate options. Expand the sections below to learn more about each one.

“” Energy Wise Rates

This will be the new standard rate option beginning Oct. 1, 2025, with a few exceptions.

It includes on and off-peak periods.

This option is similar to Energy Wise but includes an even lower rate during off-peak "saver" periods, and a higher rate during critical peak events.

The off-peak "saver" period is 9 a.m. - 1 p.m., every day, including holidays. 

Learn more Learn more

This is a fixed rate option that does not have on or off-peak periods.

  • Seasonal fixed rates are set higher than off-peak Energy Wise rates but lower than on-peak rates.
  • Standard option for residential customers who do not have a smart meter.
  • Rates will be higher in summer (June-September) and lower in winter (October-May). 

Changes for commercial & industrial customers

A person standing behind the bar at a coffee shop presses a button to grind coffee beans.

Effective Oct. 1, on-peak and off-peak time periods for business customers will change to better reflect current demand.

Current

Effective Oct. 1, 2025

Summer: April - September (11 a.m. - 6 p.m. weekdays) Summer: June - September (5-9 p.m. weekdays)
Winter: October - March (4-10 p.m. weekdays) Winter: October - May (5-9 p.m. weekdays)


Most industrial customers are already on a standard time-of-day rate.

Demand charges

Energy Wise rates include a demand charge for business customers with a maximum demand greater than or equal to 10 kilowatts. Demand charges better align with the cost of providing reliable electric service and the fixed cost of maintaining infrastructure.


Shift your usage, lower your bill

A hand pressing a button on a clothes dryer.

Tips for residential customers

Small changes to your routine can help you save.

Learn more
Two staff members gather around a tablet and stand behind a bar in an upscale restaurant.

Tips for business customers

Simple changes & planning ahead can make a big difference.

Learn more

Questions & answers

What is the impact on bills?

With Energy Wise time-of-day rates, our initial estimates show about 50% of customers will have lower bills, and 50% will have higher bills. This is considered 'revenue neutral' and will not result in an increase in overall revenue for the organization.

The bill impact is determined by when customers use electricity. If you take measures to shift your usage of major appliances to lower-priced periods, you are more likely to see your bill decrease, or stay the same.